Marketing Communications Consultant
Company Details
Name: Flone Initiative
Industry: Non-Profit Organization Management
Description: Flone Initiative is a pan-African women-led non-profit organization working towards the realization of Safe, Accessible, Inclusive and Sustainable public transportation for all in Africa, with particular focus on women and vulnerable groups. Flone generates Knowledge, convenes inclusive Dialogues, Supports women in transportation, and builds Capacity of key stakeholders to contribute to the realization of a socially just mass transportation ecosystem in Africa.
Scope of Work
Research and Analysis
- Conduct a brand audit of existing materials to identify gaps and strengths.
- Engage with Flone Initiative stakeholders to understand the organization’s ethos,
- audience, and aspirations.
Core Brand Elements Development
- Refine or update existing branding components (logo, tagline, etc.) as needed.
- Define and document core brand elements, including:
- Logo and its variations (primary, secondary, monochrome).
- Typography (primary and secondary fonts, size hierarchy).
- Color palette with detailed codes (CMYK, RGB, HEX).
- Iconography and graphic elements.
Brand Voice and Messaging
- Develop a tone of voice and messaging framework tailored to Flone’s audience.
- Provide examples of core messages, taglines, and content style.
Brand Guide Manual Design
- Design a visually engaging and user-friendly Brand Guide Manual
- Include practical guidelines for implementing the brand across: print materials (brochures, posters, letterheads, etc.), digital platforms (social media, websites, email newsletters),presentations and reports, and event branding and signage.
Templates and Assets
- Provide customizable design templates for core materials (e.g., PowerPoint slides, social media posts, business cards, etc.).
- Deliver high-quality digital assets for all brand elements.
Capacity Building
Conduct a training session for Flone Initiative’s team to familiarize them with the Brand Guide Manual and its practical applications.
Deliverables and Timeline
- Inception report with research findings—Week 1
- Draft brand elements and concept designs—Week 3
- Draft Brand Guide Manual (design included)—Week 5
- Final Brand Guide Manual (print and editable formats)—Week 7
- Training session and delivery of templates—Week 8
Qualications and Experience
The consultant/firm should have:
- Proven experience in branding and visual identity development, particularly for NGOs or
- social organizations.
- Expertise in graphic design, branding, and communications.
- Strong design portfolio, showcasing brand guidelines and manuals.
- Ability to integrate themes of gender equity and sustainable mobility into branding.
Deadline for submission: 20th January 2025
Education: Degree, Diploma
Employment Type: Contract Based
