About the Role:
The Website Designer will be responsible for designing, maintaining, and optimizing BURN’s corporate website to ensure a seamless user experience, strong brand alignment, and effective stakeholder engagement. Embedded within the Communications department, the role will primarily focus on the corporate website while also supporting the Marketing team in managing updates to the e-commerce section. The ideal candidate should have a keen eye for design, user experience, and technical web development.
Duties and Responsibilities:
Website Design & Maintenance
- Design and maintain BURN’s corporate website to ensure a professional, user-friendly, and visually appealing experience.
- Ensure all website updates align with BURN’s brand identity and messaging.
- Optimize website layout, structure, and content for better engagement and accessibility.
- Work closely with the Head of Content and Communications team to update key pages with new content.
E-Commerce Website Support
- Collaborate with the Marketing team to manage and update the e-commerce section of the website, including product listings, promotions, and checkout experience.
- Implement improvements to enhance the online customer journey and increase conversions.
- Ensure seamless integration between corporate and e-commerce sections of the website.
UX/UI & Performance Optimization
- Enhance website navigation, mobile responsiveness, and user experience (UX/UI).
- Improve website speed, SEO, and performance through best practices in web design and coding.
- Conduct usability testing and implement user feedback to improve site experience.
Technical Support & Website Security
- Ensure website security updates and best practices are implemented to prevent vulnerabilities.
- Troubleshoot technical issues, coordinating with IT or external developers when necessary.
- Regularly back up website data and ensure minimal downtime.
Analytics & Reporting
- Monitor website performance using analytics tools (e.g., Google Analytics) and generate reports on key metrics such as traffic, engagement, and conversions.
- Provide insights and recommendations to improve website effectiveness.
Skills and Experience:
- Bachelor’s degree or diploma in Web Design, Graphic Design, Computer Science, or a related field.
- 1-3 years of experience in website design, development, or a similar role.
- Proficiency in WordPress, HTML, CSS, and basic JavaScript for website design and maintenance.
- Experience with website builders, themes, and customization tools.
- Basic knowledge of SEO best practices and Google Analytics.
- Understanding of UX/UI principles and mobile-friendly web design.
- Strong visual design skills, with experience using Figma, Adobe XD, or Canva.
- Excellent problem-solving skills and attention to detail.
- Experience with e-commerce platforms (e.g., WooCommerce, Shopify) is a plus.
- Familiarity with A/B testing, usability testing, and website optimization strategies.
- Basic knowledge of email marketing tools (e.g., Mailchimp) and content management systems.
- Ability to work with cross-functional teams (Communications, Marketing, IT) to translate business needs into functional website designs.
- Strong written and verbal communication skills to collaborate effectively with different teams.
