Trade Marketing Manager at Reckitt Benckiser

The Trade Marketing Manager leads the development, execution, tracking and measurement of all Trade marketing plans into winning programs with customers and shoppers across assigned categories & channels in alignment with brand strategy. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world.

Your responsibilities

• Develops and Implements Category and channel trade marketing plans across the country.
• Contributes to category marketing plans, with customer and category analysis and promotional strategy.
• Lead the development and implementation of promotional strategy in line with brand priorities and media plan.
• Responsible for the delivery of the total channel value target
• Design plans to achieve the execution of 4Ps across all sales channels per the Company’s success model.
• Identifies key demand drivers for the category/channel and lead field sales forecast with supply services, finance, consumer marketing and sales operations.
• Study and analyse Nielsen reports and generate insights for the way forward.
• Development, deployment and tracking of Point of Sales Materials (POSM) for all cycle programs or product launches.
• Continuous analysis of the competitive and customer’s position in the country, works together with teams to develop trade marketing actions and strategy aimed at strengthening Reckitt’s position in the category.
• Ensure increase in market share and coverage for focus categories/SKUs planned for the year.
• Responsible for developing appropriate response plans again competitive threats and collaborating with all stakeholders to ensure an excellent execution of the plans.
• Responsible for the effective utilization of POSM and ensuring they are deployed to channels/geographies/stores for maximum impact.
• Responsible for category/channel trade investment management (planning, accruals & deployment) and ensuring ROI on key initiatives. Aligns budget with all stakeholders internally to ensure sufficiency of funding and budget compliance.

The experience we’re looking for

• Analytical skills – ability to comprehend and derive insights from extensive data.
• Commercial acumen – ability to understand the dynamic business needs, organization’s market, and environment, backed by a ready grasp of what Reckitt needs to do to succeed.
• Result oriented – entrepreneurial and self-motivating, good planning, and organizational ability
• Stakeholder management skills – understanding and aligning stakeholder expectations and working towards a common goal to achieve the larger business objective.
• Excellent communication skills.
• Minimum 5+ years of core field sales experience leading teams, executing in channels, and managing distributors and customers.
• Modern Trade Management experience is a must to have for the role
• Strong university degree in business or marketing related course. An MBA is an added advantage.