• Actively source for and acquire new business within the HORECA sector.
• Identify and pursue new opportunities by targeting potential clients such as hotels, restaurants, cafes, and other food service businesses.
• Engage in market research to understand customer needs and competitive landscape.

Account Management & Client Relationships:

• Maintain and nurture relationships with existing clients, ensuring they receive high-quality service and support.
• Conduct regular follow-ups to ensure customer satisfaction and resolve any issues promptly.
• Establish long-term relationships to foster repeat business and loyalty.

Sales Target Achievement:

• Achieve set monthly, quarterly, and annual sales targets as per company expectations.
• Manage the entire sales cycle from prospecting, negotiation, and closing deals.
• Product Knowledge & Promotion:
• Maintain a comprehensive understanding of the company’s product range, ensuring clients are advised on the best options to meet their needs.
• Present new products and promotions to existing and prospective clients.
• Conduct product training for clients as necessary.

Reporting & Documentation:

• Provide regular sales reports to management on key activities, sales performance, and market feedback.
• Maintain accurate and up-to-date records of sales activities, client interactions, and potential leads in the CRM system.

Market Analysis & Competitor Intelligence:

• Monitor industry trends, competitor activities, and market demands to inform sales strategies.
• Gather feedback from clients to help the company refine its offerings and stay competitive in the market.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Sales and Marketing or related field is required
• A minimum of 2-3 years of experience selling FMCG products specifically to HORECA clients
• Strong communication and interpersonal skills, with the ability to build and maintain relationships.
• Proven ability to meet or exceed sales targets.
• High level of negotiation and closing skills.
• Ability to work independently with minimal supervision.
• Strong organizational skills and attention to detail.
• A proactive and results-driven attitude.
• Knowledge of the local market and HORECA industry trends is an advantage.