Main Purpose of the Job – (Public Relations Officer)

• Responsible for managing a thriving public relations department. Directs publicity programs and campaigns, improves public image of company, and clarifies company’s point of view on important issues.

Main Responsibilities 

• Developing and executing the brand presence strategy.
• Communication with the public.
• Conducting market and investigative research and intelligence.
• Developing activation campaigns and sponsorships.
• Designing and distribution of marketing materials.
• Planning of advertisement campaigns.
• Monitoring media, newspapers, magazines, journals, blogs and social media platforms.
• Handling publications for the company.
• Ensure zero tolerance to brand reputation risk on all types of media
• Maintain a calendar, planning and coordinating company events.
• Customer engagement and client relationships.
• Exploring new sales and marketing opportunities through Lead management and referrals.
• Maintenance of brand identity though the branch network.
• Website and social media platforms management.

2 or  3 Key Deliverables (specific to this position)

• Ensuring that the Company has a good corporate image/brand
• Ensuring that the Company is kept abreast of the latest information/trends

Job Specifications

Academic Qualifications

• Bachelors Degree in Mass Communication/Public Relations

Professional Qualifications

• Professional qualifications in communication, public relations, media management

Key Drivers

Key Job Skills (specific to the job)

• Excellent communication skills both orally and in writing 
• Fluent in English and Kiswahili
• Excellent interpersonal skills 
• Good IT skills
• Presentation Skills 
• Ability to prioritize and plan effectively 
• Awareness of different media agendas
• Creativity  

General Skills 

• Communication skills
• Interpersonal skills
• Customer Service
• IT skills (fluency)

Our Competencies/Behaviours

• Integrity 
• Reliability 
• Transparency 
• Professionalism 
• Teamwork 
• Quality 

Relevant Experience

• At least 3 years of relevant experience in marketing, PR, events promotion or journalism an added advantage