Key Responsibilities for Marketing Representative
Sales and Marketing
- Marketing Representative. Develop and execute effective marketing strategies to promote real estate properties.
- Actively source and convert leads into sales or rentals through cold calling, social media marketing, and networking.
- Conduct property tours and follow up with clients to close deals.
Client Management for Marketing Representative
Build and maintain strong relationships with clients to ensure satisfaction and loyalty.
- Address inquiries and concerns promptly, providing excellent customer service.
Market Research and Analysis:
- Conduct market analysis to identify potential opportunities and competitive pricing.
- Monitor trends in the real estate market to inform marketing efforts.
Promotional Activities:
- Participate in and organize promotional events, property expos, and open houses.
- Create and manage marketing materials such as brochures, social media content, and newsletters.
Reporting:
- Maintain detailed records of sales, leads, and marketing activities.
- Prepare regular reports for the management team on performance metrics, campaign success, and future strategies.
Required Skills:
- Excellent communication and interpersonal skills.
- Strong negotiation and persuasion abilities.
- Knowledge of digital marketing, including social media platforms and email campaigns.
- Proficiency in CRM and real estate management software.
- Analytical skills to assess market trends and property values.
- Time management and multitasking abilities.
- Creative thinking and adaptability to dynamic market conditions.
Education:
- Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field.
- Certification in real estate sales or marketing is an added advantage.
Experience:
- 2-4 years of experience in real estate sales and marketing.
- Proven track record in meeting sales targets and managing client relationships.
Training:
Regular training in:
- Real estate market trends and valuation.
- Digital marketing and social media tools.
- Customer relationship management (CRM) software.
- Sales techniques and negotiation skills.
- Villa Care Ltd’s specific property portfolio and marketing strategies.
Expected Outputs for being a Marketing Representative
- Achievement of monthly and quarterly sales targets.
- Increased lead conversion rates.
- Effective execution of marketing campaigns with measurable ROI.
- Regular updates to the client database with detailed notes on interactions and outcomes.
- Enhanced brand visibility and market share for Villa Care Ltd.
- This job is ideal for someone with a passion for real estate, a proactive attitude, and the ability to thrive in a target-driven environment.