Business Development Manager role in Nairobi at HF Group

Business Development Manager role Accountabilities

Strategic Planning and Execution:

• Develop and implement strategic business development plans aligned with the company’s overall goals and objectives within the real estate market.
• Identify target markets, key opportunities, and potential partnerships for growth.
• Analyze market trends, competitor activities, and customer needs to identify new business avenues.

Lead Generation and Qualification:

• Proactively identify and generate new leads through various channels, including networking, industry events, referrals, and online research.
• Qualify leads based on established criteria and prioritize opportunities with the highest potential.

Relationship Building and Management:

• Cultivate and maintain strong relationships with key stakeholders, including potential clients (developers, investors, property owners), industry partners (brokers, consultants, lenders), and referral sources.
• Represent the company professionally at industry events, conferences, and networking opportunities.

Sales and Negotiation:

• Present the company’s services and value proposition effectively to prospective clients.
• Develop and deliver compelling proposals and presentations tailored to client needs.
• Negotiate terms and close deals to achieve sales targets and revenue goals.

Market Research and Analysis:

• Conduct ongoing market research to identify emerging trends, opportunities, and competitive threats within the real estate landscape in Nairobi and potentially beyond.
• Provide insights and recommendations to the leadership team on market dynamics and potential strategic moves.

Collaboration with Internal Teams:

• Work closely with marketing, sales, operations, and other internal teams to ensure seamless execution of business development strategies.
• Provide feedback from the market to inform product/service development and improvement.

Reporting and Tracking:

• Maintain accurate records of business development activities, leads, and opportunities in CRM systems.
• Prepare regular reports on progress, achievements, and challenges.
• Track and analyze key performance indicators (KPIs) related to business development efforts.

Brand Advocacy:

• Serve as a strong advocate for the company’s brand and values in all interactions.
• Ensure consistent and positive messaging across all business development activities.

Revenue Generation:

• Deliver projects worth Kes.1.3 B in project revenue.
• Develop exit plan for all projects. Exit includes statutory exit.

Business Development Manager role Competencies and Skills

Strategic Thinking & Planning:

• Market Analysis (Local Focus): Ability to analyze the Nairobi and broader Kenyan real estate market, understanding local trends, demand drivers, and emerging opportunities. This includes being aware of specific sub-markets and their nuances.
• Target Market Identification: Skill in identifying and segmenting potential client groups (e.g., developers, investors – both local and diaspora, property owners, corporations seeking space) within the Kenyan context.
• Strategic Partnership Development: Ability to identify and forge beneficial partnerships with local industry players (e.g., real estate agents, brokers, financial institutions, legal firms, government agencies).
• Goal Setting & Execution: Proven ability to develop and execute strategic business development plans with clear, measurable goals relevant to the Kenyan market.

Business Development Manager role Sales & Negotiation Skills:

• Value Proposition Communication (Local Needs): Ability to articulate the company’s value proposition in a way that resonates with the specific needs and challenges of the Kenyan real estate market.
• Persuasion & Influence: Strong ability to persuade and influence potential clients and partners, building trust and credibility within the local business culture.
• Negotiation & Closing: Proven track record of successfully negotiating and closing deals within the Kenyan business environment, understanding local business practices.

Relationship Management:

• Networking (Local Context): Strong ability to build and maintain a robust network of contacts within the Nairobi and Kenyan real estate industry. This includes understanding local networking dynamics and key influencers.
• Stakeholder Management: Skill in managing relationships with diverse stakeholders, including clients, partners, and internal teams, with sensitivity to local customs and communication styles.
• Client Retention & Growth: Ability to nurture relationships to ensure client satisfaction and identify opportunities for repeat business and referrals within the Kenyan market.

Lead Generation & Qualification:

• Local Lead Generation Strategies: Knowledge of effective lead generation strategies within the Kenyan real estate context, including leveraging local networks, industry events, and digital platforms relevant to the Kenyan audience.
• Qualification & Prioritization: Ability to efficiently qualify leads based on their potential and alignment with the company’s goals in the Kenyan market.

Market Knowledge (Kenyan Real Estate):

• Understanding Local Regulations: Awareness of Kenyan real estate laws, regulations, and approval processes.
• Knowledge of Property Types: Understanding the dynamics of different property types prevalent in Nairobi and Kenya (e.g., residential apartments, commercial buildings, land, mixed-use developments).
• Awareness of Economic Factors: Understanding how local economic conditions, interest rates, and infrastructure development impact the Kenyan real estate market.

Communication & Presentation (Local Nuances):

• Clear & Concise Communication: Ability to communicate effectively in both English and potentially local languages (like Swahili) to build stronger connections within the Kenyan market.
• Culturally Sensitive Communication: Awareness of local cultural nuances and communication styles to build rapport and avoid misunderstandings.
• Persuasive Presentations: Ability to deliver compelling presentations tailored to the interests and understanding of a Kenyan audience.

Minimum Qualifications, Knowledge and Experience for Business Development Manager role

Academic and Professional Qualifications

• Bachelor’s degree in Business Administration, Marketing, Real Estate, or a related field.
• Master’s degree in a relevant field is an added advantage.

Business Development Manager role Experience

• 5 years of proven experience in business development, sales, or a client-facing role within the real estate industry in Kenya.
• Hands-on experience in project management, project coordination of not less than 5 years.
• Strong relationship management experience preferably managing high net worth clients.
• Proven experience in structuring and closing real estate transactions and partnerships.
• Proven and successful ability to lead a group of personnel towards growth in enhanced business growth and enhance revenue generation.