Digital Real Estate Marketer at Crystal Recruit

Job Summary

We are seeking a highly creative and results-driven Real Estate Digital Marketer to develop, implement, and manage online marketing strategies for our property listings, projects, and brand. The ideal candidate will be responsible for driving digital campaigns that generate quality leads, improve brand visibility, and support sales conversions across multiple digital platforms.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and execute digital marketing strategies tailored to real estate projects and property listings.
• Plan and manage paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Optimize digital campaigns to achieve maximum ROI and lead quality.

Social Media Management

• Create engaging content for social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter).
• Manage daily posting, audience interaction, and page growth.
• Run targeted social media campaigns to promote properties and brand visibility.

Content Creation & Branding

• Produce high-quality digital content including property descriptions, social media graphics, short videos, virtual tours, and blog posts.
• Work with photographers/videographers to create compelling real estate content.
• Maintain consistent brand messaging across all platforms.

Website & SEO Management

• Update website listings, blogs, and landing pages.
• Conduct SEO and keyword optimization to improve search engine rankings.
• Track website performance using tools like Google Analytics and Search Console.

Lead Generation & CRM Management

• Implement lead-generation strategies and landing pages for properties.
• Track, manage, and segment leads using CRM systems (HubSpot, Zoho, or similar).
• Collaborate with the sales team to ensure timely follow-up on leads.

Market Research & Analysis

• Monitor digital marketing trends in real estate and competitor strategies.
• Provide performance reports on campaigns (daily, weekly, monthly).
• Recommend improvements to increase engagement and conversions.

Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
• Proven experience in real estate digital marketing or a similar role.
• Strong understanding of SEO, SEM, social media advertising, and PPC campaigns.
• Proficiency in tools such as Google Ads, Meta Business Suite, Canva, WordPress, MailChimp, and CRM systems.
• Ability to create and edit content (graphics, short videos, captions).
• Excellent communication, creativity, and analytical skills.
• Ability to work under minimal supervision and meet deadlines.

Method of Application

Interested and qualified candidates should forward their CV to:

selection@crystalrecruitment.co.ke

using the position as subject of email.