Company’s Background & Details:
As a medical sales representative you will sell medical products which includes both consumables and machines to a variety of customers including hospitals, doctors, pharmacies, medical institutions and medical NGOs. You will work strategically to increase the product’s awareness and the company’s medical products.You will be allocated a specific geographical area, often called a ‘territory’. As part of your role, you will have to meet sales targets and will answer queries and provide feedback on the products you sell to clients to your supervisor. You will have to make presentations and organize group events for healthcare professionals, as well as working with contacts on a one-to-one basis. You will provide upto date information on products and advise clients on the products we have that can suit their needs. Knowledge of the products is of utmost importance in this position. In any setting, the process of selling involves contacting potential customers, identifying their needs, persuading them that our products (rather than those of competitors) can best satisfy their needs, closing the sale by agreeing the terms and conditions, and providing an after-sale service. As Medical sales representatives you are the company’s key link between hospitals, doctors, medical facilities, pharmacies and any other medical institution.
Employee's Key Responsibilities:
- Arrange appointments with doctors, pharmacies and hospital medical teams, which may include pre-arranged appointments or regular ‘cold’ calling to market the product with the goals of selling the products
- Make presentations to doctors, health facilities, health institutions and other potential clients to demonstrate with clarity about the products and after the sales-service
- Build and maintain positive working relationships with clients and office support staff and ensure clarity in communication
- Manage the budgets for catering, conferences and hospitality when facilitating client training
- Keep detailed records of all client contacts
- Market and win new customers, as well as develop long-term relationships with existing ones ensuring retention of customers
- Meet and, if possible, exceed sales targets, regularly monitoring your business plans to make sure you achieve and surpass the target
- Plan daily, weekly and monthly timetable schedule and develop a target for each period in marketing and sales driven activities.
- Regularly attend company meetings, technical data presentations training and briefings
- Keep up to date with the latest clinical data supplied by the company, and interpret, present and discuss this data with clients during presentations
- Analyze sales data to improve results and make sure resources are effectively allocated
- Monitor competitor activity and competitors’ products to leverage on company’s strength against the competitor
- Keep up to date with new developments in the medical market industry, anticipate potential negative and positive impacts on the business and adapt strategy accordingly
- Develop strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector
- Ensure our clients are up to date with the company’s latest products and product functionality by having regular training sessions with the users.
- Stay informed about the activities of health services in your particular territory
- Identifying customers’ needs and recommending company products that best fulfill those needs.
- Maintaining solid working relationships with new and existing customers by providing excellent after-sales service.
- Researching competitors’ products, pricing, and market success to give feedback to management periodically.
- Promptly submitting purchase orders to the relevant department.
- Preparing sales reports as well as territory analyses and submitting them to management.
- Pursue continuous learning and professional development and stay up-to-date with latest medical data
- Build and maintain strong relationships with key customers across multiple settings
- Promote products ethically and within compliance based on company’s sales process and approved marketing strategy
- Monitor and analyze data and market conditions to identify competitive advantage
- Keep accurate records and documentation for reporting and feedback
Conclusion:
- Utilize Odoo CRM for efficient management of customer relationships.
- Enter and maintain detailed records of all client contacts, ensuring accuracy and completeness.
- Generate reports and analyses using Odoo CRM to monitor sales performance and track progress
- Identify potential clients and develop the roadmap to market the product
- Identify the client’s needs and develop mechanism on how to satisfy the need
- Minimize on the credit period through negotiation
- Analyze the credit worthiness of a client
- Develop a marketing strategy to increase the products awareness
- Product demonstrations, trainings and presentation to groups and potential clients
- Build and maintain strong relationship with the clients – for business continuity
- Effective and efficient after-sales service
- Managing emotional intelligence
- Integrity is priceless – Be aware of what and what not to do.
- Bachelor’s degree in Physiotherapy
- Minimum 2-3 years of experience in medical sales or a related field
- Experience in selling physiotherapy equipment or orthopedic technology
- Excellent communication, negotiation, and presentation skills
- Ability to work independently and as part of a team
- Strong problem-solving and critical thinking skills
- Proficiency in using sales management and customer relationship management (CRM) software
- Willingness to travel regularly to meet with customers and attend industry events