This is a highly hands-on position where you will be directly involved in the planning, execution, and optimization of our marketing initiatives.

Employee's Key Responsibilities:

  • Be our local expert: Develop a deep understanding of the Kenyan advertising landscape, including pricing, practices, and the ability to identify and establish partnerships with top vendors and media outlets.
  • Copy and content creation: Own the creation of all marketing content, including digital and print materials, ensuring they are tailored to resonate with the Kenyan audience. Collaborate with the remote team to align on messaging and strategy.
  • Field marketing support and execution: Lead on-the-ground marketing efforts, from planning and executing local events, expos, and promotions to supporting our field teams in driving engagement and awareness.
  • Act as our “boots on the ground”: Provide critical insights and feedback on market conditions, competitive landscape, and customer sentiment to help shape our overall marketing strategy.
  • Monitor the results of marketing initiatives and apply data-driven improvements.
  • Stay aligned with upper management and initiate marketing activities that support the company’s strategy for business development and project launches.
  • Collaborate with customers on marketing initiatives.
  • Stay abreast of best practices and new product development trends.
  • Strategize with and report regularly to the Marketing Director.

This list describes our ideal candidate. However, if you believe you qualify even though you lack one or more of the requirements, we still encourage you to apply.

 Education:

 Advantage: BA/BS in Marketing, Communications, or a related field

  Advantage: Multilingual in African languages.

 4+ Years of Marketing Experience:

  Proven experience in managing media channels, content and copy creation, field marketing planning and execution, project management, and using marketing-specific metrics and analytics.

Fintech experience

Hands-On Expertise in the Kenyan Market:

 In-depth knowledge of the Kenyan advertising landscape, including target audiences, pricing, media buying, and vendor management.

Familiarity with the agribusiness landscape.

Experience in field activation, events, seminars, and EXPOs.

Ability to identify and build relationships with top local vendors, media houses, and agencies.

Hands-On Field Marketing Experience:

Strong background in planning, executing, and managing on-the-ground marketing initiatives, such as local events, expos, webinars, and field promotions.

Experience in supporting and executing field marketing strategies to increase brand awareness and customer engagement

 Exceptional Copywriting and Content Creation Skills:

 Proven ability to create compelling, market-specific content that resonates with Kenyan audiences across various channels, including digital and print.

 Strong command of English; Kiswahili proficiency is an advantage.

 Proven, hands-on experience in content creation and social media management, particularly on Facebook and LinkedIn.

     Strategic and Analytical Thinking:

 Understanding of marketing methodologies, techniques, and tools

    Ability to analyze data and feedback from the market to inform strategy and optimize marketing efforts.

Project Management and Execution:

Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously.

Strong execution skills with a proactive, can-do approach.

Communication and Collaboration:

Exceptional interpersonal and communication skills, with the ability to collaborate effectively with remote teams and cross-functional departments.

 Comfortable working independently while maintaining close communication with the global team.

Conclusion:

Proactive, open-minded, and invested in the success of colleagues as much as your own; able to compromise and work towards collective goals.

Industry Knowledge:

Familiarity with the agricultural and financial sectors in Kenya is essential; experience in fintech is a strong advantage.

What You Should Expect from Us

  • All the support you need to excel in your role.
  • A voice: we will listen, consult, and empower you to make decisions.
  • Trust and independence to succeed in your role.
  • The ability to build tangible, valuable solutions that create a real impact on the world we live in.

Seniority Level

Middle Management with significant growth potential.