Marketing Manager Job Description
Workforce Africa is a HR solutions provider dedicated in the provision of Human Resource Management services across Africa. Our MISSION is to deliver Business Growth by leveraging on Talent.
- Company: Workforce Africa
- Location: Kenya
- State: Nairobi
- Job type: Full-Time
- Job category: Sales/Marketing Jobs in Kenya.
Job Summary:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive customer engagement, brand awareness, and revenue growth across all our business units. This role requires a creative and strategic thinker with a strong understanding of the wine and spirits market, excellent communication skills, and the ability to manage multiple projects simultaneously.
Key Responsibilities:
Strategic Planning and Execution:
- Develop and implement integrated marketing plans that align with the company’s business goals and brand positioning.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Create and manage annual marketing budgets, ensuring efficient allocation of resources.
Brand Management:
- Maintain and enhance the company’s brand image across all channels and touchpoints.
- Develop and oversee brand guidelines to ensure consistency in messaging, visual identity, and customer experience.
Digital Marketing:
- Lead digital marketing efforts including SEO, SEM, social media, email marketing, and website management.
- Analyse digital metrics and performance data to optimize campaigns and improve ROI.
- Manage the company’s social media presence, creating engaging content and fostering community engagement.
Content Creation:
- Oversee the creation of compelling content for various channels including blogs, newsletters, social media, and promotional materials.
- Collaborate with designers, writers, and external agencies to produce high-quality marketing collateral.
Event Marketing:
- Plan and execute marketing events such as wine tastings, product launches, and special promotions to drive customer engagement and sales.
- Partner with the operations team to ensure seamless execution of in-store and off-site events.
Customer Relationship Management:
- Develop and implement CRM strategies to enhance customer loyalty and retention.
- Analyze customer data to segment audiences and tailor marketing campaigns accordingly.
Public Relations and Partnerships:
- Manage public relations efforts to generate positive media coverage and enhance brand reputation.
- Establish and maintain strategic partnerships with industry influencers, local businesses, and community organizations.
Sales Support:
- Collaborate with the store managers to develop promotional materials and sales tools to support their efforts.
- Monitor and report on the effectiveness of marketing initiatives in driving sales and meeting business objectives.
Requirements
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, preferably within the wine and spirits or hospitality industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media platforms, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinker with strong problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency in marketing software and tools such as Adobe Creative Suite, Google Analytics, and CRM systems.
- Passion for wine and spirits, with knowledge of industry trends and products.
Personal Attributes:
- Highly motivated and results-oriented.
- Strong leadership and team collaboration skills.
- Detail-oriented with a focus on quality and consistency.
- Ability to adapt to changing market conditions and business needs.