JOB DESCRIPTION
- The Brand Experience & Activation Leader performs a critical role within the Marketing and Communications team by promoting, activating and defending Tatu City brands at events, in buildings, and across our digital channels.
RESPONSIBILITIES:
- Manage our catalogue of brand assets and use them effectively to design brand experiences that influence the buying decisions of key stakeholders.
- Work closely with the Events & Sustainability Manager and Group Head of Marketing & Communications to coordinate event sponsorship and conference participation.
- Ensure our physical spaces (offices and sales centres) are on-brand and optimized to drive sales and positive brand experiences.
- Work with suppliers to lead the design and procurement of new branding assets, stands, backdrops and other branded event infrastructure as required.
- Manage teams of casual workers to construct, erect and assemble branding assets at events.
- Create brand activation plans and site maps for events to be reviewed and approved by the Head of Marketing & Communications.
- Work with the Sales team and other members of the Marketing & Communications Team to Research and plan our participation in relevant industry events.
- Lead a team of brand champions/ambassadors (inhouse or agency) to create powerful brand experiences for Tatu City at events and activation venues such as at shopping malls, festivals, airports, etc. to generate new sales leads.
- Conduct regular training and on-site supervision of brand champions/ambassadors.
- Conduct post-activation evaluations and analysis to measure the success of activations and event participation against predefined KPIs and identify areas for improvement.
- Organize and manage select internal brand experience events for employees and other stakeholders.
REQUIREMENTS
Hard skills and experience:
- Bachelor’s degree in Marketing, Business Administration, Media Studies or other related fields.
- At least 6 years’ experience in marketing, event management, brand activation.
- Demonstrated ability to generate new sales leads through effective customer experiences and brand activations at events, conferences, and shopping centers.
- Skill in managing events teams including marketing associates, brand champions, suppliers, ground workers, including recruitment, training, management and evaluation.
- Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.
- Ability to manage and activate a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.
- Experience in managing a brand activation budget, ensuring cost-effectiveness and maximum ROI.
- Experience in researching and planning participation in relevant industry events to promote sales and boost brand awareness.
- Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.
- Strong communication skills to coordinate with internal teams, external partners, and vendors