Sales and Marketing Manager at Corporate Staffing Jobs In Kenya
Key Responsibilities:
- Sales Strategy Development: Develop comprehensive sales strategies aligned with the hotel’s business objectives to increase occupancy rates, maximize revenue, and drive profitability. Identify target market segments, assess market trends, and implement sales tactics to capture market share effectively.
- Marketing Campaign Management: Plan, execute, and evaluate integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, print media, and events. Collaborate with internal teams and external agencies to create compelling content, promotions, and branding initiatives that resonate with target audiences.
- Revenue Management: Work closely with revenue management teams to analyze pricing strategies, monitor competitor pricing, and optimize room rates and inventory distribution channels. Implement dynamic pricing strategies and promotional offers to maximize revenue potential while maintaining profitability.
- Business Development: Identify and cultivate new business opportunities, partnerships, and corporate accounts to expand the hotel’s customer base and revenue streams. Build and maintain strong relationships with corporate clients, travel agencies, event planners, and industry stakeholders to drive sales and referrals.
- Team Leadership and Development: Lead, mentor, and motivate a high-performing sales and marketing team to achieve individual and collective goals. Provide guidance, training, and performance feedback to team members, fostering a culture of collaboration, excellence, and continuous improvement.
- Market Analysis and Reporting: Conduct market research, competitor analysis, and customer surveys to gather insights and inform strategic decision-making. Prepare regular reports, forecasts, and performance metrics to track sales and marketing effectiveness, identify opportunities, and address challenges proactively.
- Brand Management: Ensure brand consistency and integrity across all marketing collateral, communications, and customer touchpoints. Uphold the hotel’s brand standards, values, and positioning in the marketplace, reinforcing its reputation as a premier destination for leisure and business travelers.
- Event Planning and Sponsorship Management: Oversee the planning, execution, and sponsorship of events, trade shows, and promotional activities to increase brand visibility and generate leads. Coordinate with internal departments and external partners to deliver memorable experiences and drive attendance.
- Customer Relationship Management (CRM): Implement and manage CRM systems to capture and analyze guest data, preferences, and behavior. Develop personalized marketing strategies, loyalty programs, and retention initiatives to enhance guest satisfaction, loyalty, and repeat business.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field. Master’s degree preferred.
- Minimum of 10 years of experience in sales and marketing roles within the hospitality industry, with a proven track record of achieving sales targets and driving revenue growth.
- Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate cross-functional teams.
- In-depth knowledge of sales and marketing principles, strategies, and best practices, particularly within the hotel and tourism sectors.
- Proficiency in data analysis, market research, and performance tracking tools. Experience with CRM systems, revenue management software, and digital marketing platforms is a plus.
- Strategic thinker with a results-driven mindset, analytical acumen, and a creative approach to problem-solving.
- Excellent organizational skills, attention to detail, and the ability to manage multiple projects simultaneously within deadlines