Head of Marketing & Communication at BasiGo
About the Role
We are looking for an experienced Branding and Communications professional to join our team and help us achieve our ambitious targets for growth and impact. We seek a generalist marketing professional who is an excellent communicator, a strong team player, and experienced across a wide array of marketing skills. The ideal candidate is passionate about making an impact on climate change and is eager to tell the story of e-mobility’s transformative potential in Africa. If that sounds like you, we look forward to hearing from you!
Roles & Responsibilities
You'll be a Strategic Storyteller and Thought Leader:
- Partner with the CRO (and occasionally the leadership team) to develop a compelling communications strategy that aligns with BasiGo's goals and resonates with key audiences (investors, customers, media).
- Craft a clear and consistent brand narrative that positions BasiGo and Pay-As-You-Drive as the leading solution for electric commercial vehicles in Africa.
- Become a thought leader for the CRO and CEO, providing strategic communication counsel and crafting impactful messaging for public speaking engagements and media interactions.
- Establish brand guidelines and assets, and train BasiGo sales and support teams on communication and marketing standards.
You'll be a Master PR Manager & Communicator Across All Channels:
- Oversee BasiGo's digital presence, optimizing our website for user experience and lead generation, and regularly update key sections like Impact Metrics, Team, and News.
- Manage BasiGo's social media, developing engaging content and executing strategic campaigns that drive brand awareness and customer engagement.
- Develop high-quality, targeted communications (press releases, newsletters, videos, photography, and announcements) which build BasiGo’s brand and communicate key milestones to build brand reputation and showcase BasiGo's impact on the environment and society.
- Develop high-quality, engaging communications to customers throughout the customer journey with the goals of driving sales, ensuring an exceptional customer experience, and maintaining good repayment throughout an owner’s subscription with BasiGo.
- Develop and implement a content marketing strategy that educates audiences about e-mobility, showcases BasiGo's technology and impact, and drives brand awareness.
- Guide partners in developing public communications, including key messaging, managing marketing and PR partnerships, including designers, media, and media relations firms.
- Maintain and leverage excellent existing media relations to enhance BasiGo's visibility and reputation.
- Manage PR and reputation management efforts to uphold and enhance BasiGo’s public image.
- Serve as the spokesperson for BasiGo, representing the company in public speaking engagements and media interactions.
You'll be a Data-Driven Collaborator:
- Analyze the effectiveness of marketing and communication initiatives, reporting on ROI and making data-driven recommendations for optimization.
- Work collaboratively with internal stakeholders across departments (Sales, Customer Success) to understand their needs and ensure consistent messaging across all touchpoints.
- Partner with external agencies (designers, media relations) to amplify BasiGo's reach and visibility.
You'll be a Budget-Conscious Collaborator:
- Manage the marketing budget strategically, for both Kenya and Uganda, allocating resources effectively across different channels (traditional media, digital advertising, content creation) to achieve the highest return on investment (ROI).
- Work collaboratively with internal stakeholders across departments (Sales, Customer Success) to understand their needs and ensure consistent messaging across all touchpoints.
You'll Champion BasiGo Across the Countries:
- Lead stakeholder engagement initiatives, conducting market research to understand customer needs and industry trends. Translate insights into actionable communication strategies that support business decisions and drive growth.
- Provide ongoing support to the regional office in Rwanda, ensuring alignment of marketing and communication strategies across different African markets.
The Ideal Candidate:
- Relevant Bachelor’s degree, MBA, and/or International Marketing Certification.
- 5+ years of experience in marketing or communications, ideally with a focus on B2B technology or sustainability brands.
- Proven track record of developing and executing successful marketing campaigns, particularly with a focus on content creation and digital marketing.
- Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
- Proven ability to create exceptional marketing collateral that speaks to various stakeholders.
- Willingness to travel occasionally to our different markets, including providing support to the regional office in Rwanda.
- Strong analytical skills and a passion for leveraging data to measure and optimize communication efforts.
- Strong leadership and team-building abilities. A collaborative team player with a "get things done" attitude and the ability to thrive in a fast-paced, startup environment.
- Growth mindset, excited to learn and self-motivated with the ability to deliver results with minimal oversight.
Bonus points for:
- Experience working with a technology product or brand in the areas of fintech, auto, or electric mobility.
- Public speaking experience and the confidence to represent BasiGo in media interviews and industry events.
- Existing network of media contacts and experience in public relations and reputation management.
- Passion for impacting climate change and air pollution in Africa, eager to tell the story of a sustainable revolution in Africa’s transport sector.
- A proactive approach to work, being both a leader and a doer in an early-stage company.