Role Description
We are seeking a dynamic and creative Digital Marketing Specialist with graphic design skills to join our team full-time at AMR Connect Insurance Brokers. In this role, you will spearhead our digital marketing efforts, manage our social media platforms, craft compelling digital campaigns, and analyze web metrics to optimize our online presence and drive engagement.
Responsibilities:
- Develop and implement strategic digital marketing campaigns to enhance brand visibility and generate leads.
- Manage all social media channels, including content creation, scheduling, and community engagement.
- Create visually appealing graphics, videos, and other multimedia content for various digital platforms.
- Monitor and analyze web analytics, social media insights, and other relevant metrics to assess campaign performance and identify areas for improvement.
- Stay updated on industry trends and emerging digital marketing technologies to ensure our strategies remain innovative and effective.
- Oversee online reputation management across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, and Google Business Reviews.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Produce comprehensive reports and presentations to communicate campaign results and recommend actionable insights.
- Maintain a consistent brand voice and visual identity across all digital channels.
Qualifications:
- Proven experience in social media marketing, online marketing, and web analytics.
- Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with a keen attention to detail.
- Experience in the insurance industry is a plus.
- Bachelor's degree in Marketing, Communications, or a related field.
Join our team and play a pivotal role in shaping our digital presence and driving business growth in the dynamic insurance industry