Assistant Marketing Analyst at Angaza Jobs In Kenya
- Company: Angaza
- Location: Kenya
- State: Nairobi
- Job type: Full-Time
- Job category: Data Science / Research Jobs in Kenya - Sales/Marketing Jobs in Kenya
Job Description
Angaza’s Pay-As-You-Go solution enables businesses to extend flexible solar payment plans to the billion individuals without access to grid electricity. Our platform allows manufacturers and distributors of off-grid energy products to expand their customer base and access data-driven market insights.
Role Summary
- The Marketing Analyst will primarily focus on the analysis of various initiatives undertaken by the Marketing team.
- Based in Kenya, this role will collaborate with all members of the marketing team and with members of other departments including Business Intelligence, Sales, CX to analyze & report the findings of marketing promotions, campaigns, and activities across the country. The role reports to the Senior Marketing Manager.
- The ideal candidate is data-driven, commercially minded and willing to spend time in the field to gain business insights that support the data generated from initiatives.
Responsibilities:
Data Analysis & Reporting:
- Act as the bridge between Business Intelligence and the commercial team (sales & marketing) to develop dashboards, reports and other performance data that influence marketing decision-making
- Support monthly, quarterly, annual planning activities of the commercial team with relevant and timely reports, analysis and insights
- Work closely with the business intelligence team to track the performance of customer campaigns and/or promotions initiated by the commercial team
- Analyze, document and present the performance of the following:
- Promotions
- Physical and digital campaigns
- Research Analysis
- Customer initiatives
- Competitor insights
- Reporting – Support monthly, quarterly, and annual planning activities of the marketing team with relevant and timely reports, analysis, and insights.
Marketing Support:
- Promotion Execution – Support execution of day-to-day marketing activities including promotions based on the established strategy.
- Research – Participate in research and activities geared towards measuring the effectiveness of marketing programs.
- Work closely with sales and CX to develop customer personas. Provide support in the creation of creative & compelling messaging to these personas that clearly articulates and reinforces Angaza’s unique value proposition and differentiators
- Including, support the marketing team in other activities & initiatives that may be assigned by the Director
Required Skills, Attributes & Experience
Must have:
- At least 3 – 5 years of experience in a similar role or data analysis, product marketing, research, and/or business support
- Bachelor’s degree in marketing, business, economics, statistics or related field
- Excellent data packaging, written, verbal, and presentation skills – fluency in English and Kiswahili is required
- Advanced Excel & PowerPoint skills
- Additional skills in using marketing software and data visualization tools (e.g., Tableau)
Other Details
- Ability to report on data in clear and concise ways.
- Ability to utilize data to measure activity and extract key insights
- Strong collaborative abilities, problem-solving, analytical mindset and quantitative skills.
- This is a remote position with monthly in person office meetings
Closing Date : 31 May. 2024