Marketing Actuary at Pula Jobs In Kenya
Who you are:
- We are seeking a highly skilled Marketing Actuary to join our team. This individual will report directly to the CEO and will be responsible for promoting Pula's offerings from a technical perspective. The ideal candidate will possess a deep understanding of insurance technicalities and will be able to effectively communicate and market these aspects to our target audience. The marketing actuary will be highly involved in the day to day B2G and B2B sales activities as a huge support to the commercial team.
You will need to have:
- Bachelor’s degree in Actuarial Science, Mathematics, Statistics, Marketing, or a related field. (First Class preferred)
- Professional actuarial designation (e.g., ASA, FSA) preferred.
- Proven experience in a marketing role within the insurance industry, with a strong technical background.
- Robust list of networks and relationships with key decision-makers and champions in the public sector (preferably in East Africa): You should possess an extensive and influential network of relationships with key decision-makers and champions in the public sector.
- In-depth knowledge of insurance products, underwriting, and actuarial principles.
- Excellent communication and presentation skills, with the ability to simplify complex technical information.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in marketing tools and software.
- Experience with Institutional Sales.
Behavioral Must-Haves
- Gravitas: Charming. Has a confident, comfortable presence. Can sit across from a PS or minister and hold his own and pitch without assistance.
- Street Smart: Can understand and map the stakeholders, identify and test champions, structure the deal, problem solve, and find another way when the deal gets stuck
- Communication: Can confidently convert information internally and externally adjusting quickly between written and verbal communication as situations call for it. Follows through on action points from conversations and can succinctly summarize the progress required to progress a sale.
Persistence & Intensity: Hungry to close deals, has a point to prove and looks to prove that point at Pula. Builds their profile and therefore reputation around Pula and the Pula products. They do not want to fail therefore will do whatever it takes for Pula to succeed. - Ownership: Capability to own and deliver sales targets end-end as an individual contributor.
What you will be doing:
- Developing and executing marketing strategies that highlight the technical strengths and benefits of Pula’s insurance products and services.
- Collaborating closely with the founders to align marketing initiatives with company goals and vision.
- Create and deliver technical presentations, proposals, and marketing materials to clients and stakeholders.
- Analyzing market trends and customer needs to identify opportunities for product development and enhancement.
- Serving as the technical expert in client meetings, conferences, and industry events, effectively communicating complex insurance concepts.
- Working with the actuarial and underwriting teams to ensure accurate representation of products and services in marketing materials.
- Building and maintaining strong relationships with key clients, partners, and industry stakeholders.
- Monitoring and reporting on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
- Staying up-to-date with industry developments and advancements to ensure Pula remains at the forefront of the market.
- Relationship Building (B2B & B2G): Constantly building deeply entrenched relationships(B2B & B2G) that will enable one to understand client needs, gather market intelligence, and build a credible pipeline of opportunities.
- Value Proposition Communication: Effectively communicate value propositions through presentations and proposal
- Spokesperson: Act as the Pula spokesperson in the region.
- Identify Pula’s USP: Using knowledge of the market and competitors in the regions, identify and develop the company’s unique selling propositions and differentiators.
- Client Relationship Management: Manage and nurture existing client relationships across a wide range of stakeholders including commodity associations, farmers’ aggregators, insurers, and government and private companies.
- Lead Generation: Generating and qualifying new leads and using different approaches to penetrate prospective clients in your region.
- Customer Handover: Manage the handover of new customers to the operations team for the implementation of the solution.