Digital Content Coordinator at Aquantuo Jobs In Kenya
Job Summary:
Aquantuo is seeking a dynamic and detail-oriented Digital Content Coordinator to join our Marketing team. This role is essential for supporting our digital marketing initiatives and ensuring the seamless execution of our content strategies. The ideal candidate will be passionate about creating engaging content, staying ahead of industry trends, and contributing to our brand’s growth and visibility.
Key Responsibilities:
- Content Creation and Management:
- Assist in the creation and scheduling of digital content across various platforms including website blogs, social media, and email campaigns.
- Ensure all content aligns with the brand’s voice, style, and messaging guidelines.
- Manage content calendars and ensure timely publication of content.
- Research and Analysis:
- Conduct basic research on industry trends, competitor activities, and audience preferences to inform content strategies.
- Analyze content performance metrics and prepare reports to track the effectiveness of content initiatives.
- Social Media Management:
- Support the management and engagement of Aquantuo’s social media channels.
- Monitor social media conversations to inform content strategies.
- Assist in developing social media campaigns that drive engagement and brand awareness.
- SEO and Digital Marketing:
- Learn and apply basic SEO techniques to improve content visibility and ranking.
- Collaborate with the digital marketing team to support email marketing, paid advertising, and other digital marketing efforts.
- Collaboration and Communication:
- Work closely with cross-functional teams including graphic design, IT, and customer service to ensure cohesive content delivery.
- Participate in brainstorming sessions to develop innovative content ideas and strategies.
Skills and Qualifications:
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- 0-2 years of experience in digital content creation or coordination, preferably within the logistics or e-commerce industry.
- Basic understanding of scheduling content and optimizing for different platforms.
- Strong writing, editing, and proofreading skills.
- Basic understanding of SEO and social media marketing.
- Excellent organizational skills and attention to detail.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Strong analytical skills and ability to interpret data to inform content decisions.
- Creative mindset with a passion for storytelling and brand development.
Career Growth and Development:
- Entry-Level Phase (0-2 years)
- Gain proficiency in CMS and digital marketing tools.
- Develop strong copy writing, editing, and organizational skills.
- Learn the basics of SEO and social media marketing.
- Understand social media algorithms for business use case.
Why Join the team:
- Opportunity to be part of a growing, innovative company in the logistics and shipping industry.
- Collaborative and supportive work environment that values creativity and initiative.
- Professional development opportunities and a clear career growth trajectory.
N/B - Aquantuo is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.