Business Development Associate at Vendeur Afrique Jobs in Kenya
About the job
Lead Generation and Prospecting:
- Research and identify prospective clients within the Pan African region who would benefit from our advertising services.
- Develop targeted lead lists and utilize various channels, including networking events, industry conferences, and online platforms, to generate new business leads.
Client Relationship Management:
- Cultivate and nurture relationships with potential clients through proactive outreach, meetings, presentations, and follow-up communications.
- Conduct needs assessments and consultations to understand client objectives, challenges, and requirements, and tailor our services to meet their needs.
Proposal Development and Pitching:
- Collaborate with our creative and strategic teams to develop customized proposals and presentations that showcase our capabilities, solutions, and value proposition to prospective clients.
- Deliver compelling pitches and presentations to key decision-makers, addressing their pain points and demonstrating how our agency can help achieve their business goals.
Contract Negotiation and Closing:
- Lead contract negotiations with prospective clients, ensuring terms and conditions are mutually beneficial and align with our agency's objectives and standards.
- Close new business deals and secure signed contracts, meeting or exceeding revenue targets and driving business growth for our agency.
Market Research and Analysis:
- Stay informed about industry trends, market developments, competitor activities, and emerging opportunities within the Pan African advertising landscape.
- Conduct market research and analysis to identify untapped market segments, niche opportunities, and potential areas for expansion.
Collaboration and Reporting:
- Collaborate closely with cross-functional teams, including creative, media, and production, to ensure seamless execution and delivery of client projects.
- Provide regular updates, reports, and insights to management on business development activities, pipeline progress, and revenue forecasts.
Requirements
Qualifications:
- Bachelor’s degree in business or a related field
- Chartered Institute of Marketers (CIM) certification is an added advantage.
- French Proficiency (written and spoken) is an added advantage.
- Strong network of contacts within the Pan African advertising ecosystem is highly desirable.
- Excellent communication, presentation, and negotiation skills, with the ability to articulate complex ideas and concepts persuasively.
- Strategic mindset with a results-driven approach and a track record of achieving or exceeding sales targets and KPIs.
- Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce) is preferred.
- Knowledge of the Pan African advertising landscape, cultural nuances, and market dynamics is a plus.
Experience:
- Proven experience 3-4 years in business development, sales, or account management within the advertising, marketing, or media industry.